Proudly premiering on April 30th, 2012 – the International Spotlight of the 13th Annual Newport Beach Film Festival is a prestigious event promoting a global outlook on cinema today. Back in December, the Australian segment contacted CreativeMade™ with a proposal – sponsor the marketing materials for the West Coast Premiere of the movie Swerve. We love being a part of this community, and gladly worked with the amazing staff in Newport Beach to design brochures and other promotional materials for the event. We look forward to next year, and helping make the 14th Annual Newport Beach Film Festival a success.

Farhad Manjoo at Slate put together a great article on restaurant websites, and their lack of meeting customer’s needs. Essentially, restaurants want to entertain and entice the customer – but are missing the critical needs of the customer. What’s on the menu, how pricey is it, what’s the atmosphere? This can all be shown without extensive flash animations and over-complicated design. Read More

© Bill Watterson

You’ve likely noticed that many fast-food chains have rebranded or recreated their logo. In fact, in Southern California I had no idea many of the antiquated logos were still around – until a trip to visit family on the East Coast where I saw many chains still had the old logos up, and you really notice the difference of the new branding. New, brighter colors, more exciting artwork, and of course the slanted look. They all have a slant, which gives a feeling of movement, which is always the goal of fast-food.

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Working as a designer for over a decade, you get to work with all different types of clients. While each experience is different, many share some ill-attributes. Overly-controlling, insistant on their input, and honestly design-inhibiting. Which means only a select few get the best out of their designer. Read More

It’s no secret that the web has taken leaps and bounds since it’s inception. Even in the last 2 or 3 years, websites have become drastically more impressive. With Web 2.0 design, and backend technology like CSS3 getting more and more powerful – one area was lacking. Typography. Read More

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