Companies like IBM and Apple are built on this idea, and the latest startups like Instagram and Facebook continue to set the bar for design ROI. As Thomas J. Watson Jr. (CEO, IBM) said, “Good design is good business.” Customers build communities, but only if they like what you offer. Ease of use, form follows function, and visual communication are all core design strengths. Service builds foundation – and what better way to serve your customers than to build your website and marketing efforts to work hand-in-hand.