What is Direct Marketing?
Simply, direct marketing is making a specific offer to your target market and then tracking the response, leads and sales so you know which offers are producing the best results. Unlike “image advertising” where you spend your hard-earned profits to “get your name out,” direct marketing is part art and part science that is measurable.
The real advantage with direct response marketing is being able to test campaigns and tweak the sales copy and creative elements to improve your marketing ROI. In other words, you know immediately if your marketing efforts are producing positive results.